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Philosophy

Philosophy

We are proud merchants of MARUSHIN, weaving a better future with a spirit of challenge and enriching lives around the world.

Founded in Nagoya in 1966, Marushin built its foundation through the sale of towels. In the 1980s, we formed partnerships with leading companies such as Nintendo, Kodansha, and Sanrio, and were among the first in Japan to expand into major character licensing, collaborating with world-renowned brands including Studio Ghibli, Disney, and Warner Bros.

On the occasion of our 30th anniversary, we changed our company name from Marushin Towel Co., Ltd. to Marushin Co., Ltd. and established a logistics center in Seto, Aichi. Today, we are one of Japan’s leading trading companies in the textile industry, engaged in the planning, manufacturing, wholesale distribution, and international trade of a wide range of textile products, including towels, bedding, gifts, home furnishings, and lifestyle goods.

Guidelines for Action

01. Consumer First

We always put consumers first. As merchants, we view everything from the consumer’s perspective and are committed to providing safe, reliable, high-quality products and services that people can trust.

02. Ownership

We think and act with an owner’s mindset. Taking initiative in everything we do, we create value and contribute to sustainable business growth.

03. Samurai Spirit

We act with humility, respect, and gratitude. We always consider others’ perspectives, remain sincere toward consumers, and approach every challenge with passion and integrity as merchants.

04.Fast Runner

We recognize opportunities and challenges quickly, make timely decisions, and take immediate action. By inspiring those around us, we turn ideas into reality without delay.

05. Professional

We embrace professionalism and a commitment to continuous learning. By refining our knowledge and skills, we strive to earn consumers’ trust and exceed their expectations.

06. Navigate

We set ambitious goals and make informed decisions based on firsthand observation and real-world facts. With a long-term perspective, we develop sound strategies, act with purpose, and manage risks proactively.

07. Create Value

We stay curious and keep an open mind, always seeking new ideas that delight consumers. By challenging conventional thinking, we create products and services that inspire surprise, discovery, and lasting value.

08. Upgrade

We constantly question the status quo and pursue greater productivity and efficiency. We build on what works, continuously improve, and turn better ideas into action.

09. Commitment

We are determined to achieve the goals we set. Even in the face of challenges, we never give up. We act with speed, find solutions, and deliver meaningful results.

10. Corporate Branding

Each of us takes responsibility for society as a whole and acts with a strong sense of corporate responsibility. Together, we strive to make MARUSHIN a brand trusted and chosen by people around the world.