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Marushin Co., Ltd. handles the entire process—from planning and development to manufacturing, wholesaling, and distribution—for a range of products, primarily towels, as well as novelty items and lifestyle goods. Acting as a bridge between manufacturers and retailers, the company manages the supply chain, including product importation and distribution, and has contributed significantly to the market as a key player supporting the towel industry.
Furthermore, Marushin actively engages in product planning and manufacturing that leverages diverse character licenses, creating products that meet the evolving needs of the times. Through a lifestyle goods business that combines wholesaling with planning and manufacturing, the company brings fun and color to everyday life.
Our Strength
Marushin is a company that possesses overwhelming strengths in product planning, licensing, and logistics within the towel product supply chain.
01Product Planning
At Marushin, our team of approximately 40 in-house designers stays ahead of the latest market trends and works closely together through active collaboration to develop products and concepts that capture consumers’ attention.
Products
02Licensing
Our extensive portfolio of licensed brands is one of Marushin’s greatest strengths.
As a pioneer in Japan’s character licensing business, Marushin entered the market ahead of others and continues to lead the industry with a portfolio of more than 90 licensed brands. By creating products featuring popular characters from Japan and around the world, we remain committed to maximizing customer satisfaction.
03Logistics
Marushin operates its own logistics center in Seto, Aichi, supported by an integrated in-house logistics network. This enables us to respond quickly and efficiently to product arrivals from manufacturers in Japan and overseas, as well as shipments to customers.
04Global Business
To bring our products to customers around the world, Marushin continues to expand its global sales network. Leveraging the product planning expertise and extensive licensing portfolio we have developed in Japan, we are actively pursuing new opportunities in markets worldwide.
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